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Search Engine People (blog)

How To Get Your Featured Snippet
Search Engine People (blog)
When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached ...

Search Engine Land

Reviews & other UGC more influential for consumers than search engines & ads [Study]
Search Engine Land
It's well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and nuance for the discussion. Called “Hearing the ...


Microsoft, Google and Baidu team up with Paul Allen's AI2 on Open Academic Search
Indexing those documents, in all their various formats, poses a grueling test for AI agents and search engines. Hagman said the creators of academic search tools – including Semantic Scholar as well as Google Scholar, Microsoft Academic and China's ...


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